Red and Gold Cards will make you a ton of money

Author: Bob Janet

Years ago I was embarrassed in front of a customer because he did not remember the name of his wife. I should have remembered her name, which together had purchased electronics, furniture, appliances and tires for me for over 12 years.

I promised that this never happens again. As I a terrible memory started to write everything about each client index cards. Everything: name, address, telephone number, fax number, name of spouses, each date of birth of each member of the family, mother and father in law and the names of special dates, brothers and sisters, girlfriends names and dates, (including its anniversary meeting), so I bought it, I thought that I can buy in the future, etc.

Now on the right, now you're thinking this is a lot of work. Well, not really because it does so in the moment you first to market a new perspective and add to it continuously. Started to make the sale because he had used my information and have no competition.

For examples:
If you were in my electronics store to buy a new television and while it has been shown that a stereo system for you, I wrote in my card that were interested in a stereo system. After a month before his birthday or a birthday of someone in your family would like to phone and tell you that the stereo system to be were looking to sell.

My system is always in my Jewelry store. The whole world looking at other pieces of jewelry that wished they had bought when they came to buy. All I did was write the element to down on my card and wait for an occasion (birthday, anniversary, graduation, etc.) and then came into contact with them.

When you bought pneumatic tire of my business that measures the amount of life left in your brakes, you need to determine when an oil change (ask yourself), then when I thought it was time to replace the brakes or an oil change, who called you.

I can go on here and give thousands of examples because my cards index became my main form of marketing. This marketing system, my white
index cards that I call my money a Gold Card.

I said to the foreign sales professionals Supply Co., during the seminar sales growth, marketing and sales of this technique sale and the owner Mike Emily gave us a notion that is so good.

Mike, knowing that the more you know about your competition is the easiest to sell against them, came up with the concept of network cards. A card with every bit of information there is on each of its competitors. I would like to include information on each of its vendors, prices, leading the points and articles that push the purchase of its terms, hours of operation, information delivery and who are its customers.

Also what their customers the best of them (always want to know that we can do better.) And what your customers at least on them. (Therefore, you can take advantage of their weaknesses.). All you have to do is phone and ask your customers. Like their clients, can not knowing much about your competition.

Gold Card have made me a lot of money for years and is now adding to my Network Card benefits.

About the Author:

Bob Janet uses 40 plus years of face to face sales and marketing experience, combined with its unique fun entertaining presentation involved the public to help sellers get style and retain their most profitable customers. See all Bob's growth in programs of sales http://www.BobJanet.com

Article Source: ArticlesBase.com - Title = "Red and Gold Cards will make you a ton of money"> Red and Gold Cards will make you a ton of money

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